Archive for the ‘The National NeedleArts Association (TNNA)’ Category

I know it’s summer and there’s so much going on, but on those hot humid days, doing a little indoor surfing can be relaxing and informative.  If you haven’t stopped by TNNA’s Web site, TNNA.org in the past month, it’s time.

Did you know you can already register online for the Fall Needlecraft Market, September 25 – 26, 2010 in St. Charles/St. Louis MO.  Fall, you say?  Certainly far, far away.  But it will be here before you know it, and now’s the time to make your plans, and let your customers know you’ll be bringing home some treasures for their holiday purchases.

You can also find information about PiPN 2010 — TNNA’s Pathways into Professional Neeldlearts internship/apprenticeship program.  This summer’s students have been in the field since the middle of June, and are finding their experiences to be beyond their expectations.

I recently heard from one of the interns working with Handwork Studios.  Trekina Miller of Mississippi State University commented “I love it and everyone that I am working with. I look forward to going to work everyday. I am also working with the Fashion Bootcamp program in Rosemont, PA for the Handwork Studio. I can not thank you enough for this great opportunity!!”

To streamline the entire process we’ve created an online Host Application Form.  You can now go online and request an intern for the upcoming fall, winter or next year.  Students will also be able to register online within the coming months.  If you’ve been a host in the past, please let us know and we can make sure you’re information is entered correctly.

You’ll also see that TNNA is heading off to Maker Faire in Dearborn MI this week. We’ve had an enormous response from volunteers who have offered to come out to our Needlearts Stitch Zone

to help teach knitting, cross-stitch, embroidery, needlepoint and crochet.  In fact, we’ve pretty much filled all our time slots!  If you’re in the area, you should stop by the Henry Ford Museum.

If this is even half as much fun as the San Mateo Maker Faire, it’s bound to be a real kick.

Stitch N’ Pitch has been in full swing this season.  Check out what’s been going on by visiting StitchNPitch.com.

The National NeedleArts Association’s June NeedleArts Market had it ALL.  From beginning to end, it was filled with . . . well, it’s difficult to grasp it all.  I guess you really had to be there.

For those of you in the professional needlearts community who made it to Columbus OH, you enjoyed a long weekend filled with education, education and more education.  The TIPs program, a first time event for TNNA, was a huge success.  Wholesalers were able to present, demonstrate and offer marketing tips for their new products and techniques.  Classrooms were filled and responses were totally positive.

The Mini Sessions in the Member Lounge also drew huge crowds.  Attendees took a brief respite while they learned about everything from social marketing to inventory management, trends and more.  This was a chance for everyone to ask questions and get answers in a small, more informal setting.  You just couldn’t help but soak up some knowledge just by being there.

Oh, and then there were all the new products (33 new exhibitors, in fact) and new events.  The Needlepoint Group hosted a Networking evening highlighting finished products (check out WorldofNeedlepoint.com to see a bit of what you missed), and TNNA members sponsored a Happy Hour on Saturday in celebration of TNNA’s 35th anniversary . . . complete with a pianist (Joe Dunlap from Columbus OH).

Thanks to modern technology, Ravelry was able to send out some “in the moment” postings about the Yarn Group’s Fashion Show on Friday evening.  And, although you’ll be able to see the entire Fashion Show on YarnGroup.org in just a few days, it’s simply no substitute for being there, in person.

If you were there, you would have been energized by the keynote speaker Ann Lofgren from Zingermans.   You would have heard Marilyn Murphy accept the TEN Award, and met the newest PiPN interns.

If you had attended the Member Meeting on Monday morning, you would understand what Maker Faire is . . . and why TNNA’s Needlearts Stitch Zone won two awards in the Bay Area.  If you’re from the Detroit area, you could already be planning on how you can participate in the Detroit Maker Faire coming up July 31st and August 1st. If you want to be involved, please email us at TNNAmaker@gmail.com.

At the meeting, you would have been one of the first to hear the latest statistics pertaining to our industry in the latest survey: The State of Specialty NeedleArts 2010 developed by India Wood of Hart Business Research.  The summary is available online to members. The entire survey will be available in the fall (again free for members but available for a fee for non-members).

Besides the excitement, the shopping, the sharing, and the learning, there was a lot of business going on.  Wholesalers, when not busy with customers in their booths, spent time talking about new ideas, new partnerships, and new ways to attract new customers.  Retailers, when not in classes or on the show floor, shared stories of challenges, failures and successes.

If you had been there, you would have felt the energy and the inspiration.  You would have laughed and hugged old friends and new.  You simply can’t get that anywhere else.

TNNA’s Needleart Stitch Zone won — not one — but two blue ribbons at the recent Maker Faire in the Bay Area.

Our giant knitting needles, crochet hooks and needlepoint canvas engaged the young and old, big and small alike.  After letting the visiting kids try their hands at the oversized craft, the individual pieces were hoisted (by our volunteers . . . thank you very much!!!) into a display pointing the way to the place to go . . . The Needlearts Stitch Zone

And speaking of volunteers.  This was an amazing group.  We don’t have the entire list compiled yet, so I’m not posting it now . . . but let me just say, each and everyone gave their time and their hearts to share the needlearts with all the “makers” who passed by . . . which we figure exceeded 1200 new stitchers!  They taught crochet, knitting, needlepoint and cross-stitch . . .one at a time, or five at a time, and without a break!

I can mention our core Maker Faire volunteer team.  These people have been working for the last several months to make this all happen.  Jocelyn Grayson took charge of volunteers for the event, and introduced us to Jooners, a new easy, online method of volunteer sign up.

Frederikka Paine (Aurora Yarns) and Cathe Ray (Needle in a Haystack) managed to pull together all the teaching materials for San Mateo and are already collecting materials for Detroit and New York.  Dale Lenci (DJ Designs) helped manage the display set up . . . and did I mention, all of these people also helped recruit volunteers, and were at the event, teaching, helping and doing whatever else needed to be done.  (Dale even taught crochet!)

Materials were generously donated by our members . . . again a list we’ll share once we know we have it all complete.

But we do want to say “thank you” now to everyone who helped make this a great needlearts success.

So we won in more ways than one . . . in fact, we all won in many ways at Maker Faire . . . Everyone had a great time, volunteers and “makers” alike.  Everyone who stopped by the Needlearts Stitch Zone went away with a new passion for fiber . . . and a ball of yarn, crochet hooks or knitting needles, cross-stitch or  needlepoint kits.  Everyone left with a smile . . .  and a sticker letting the world know they had been “in the Needlearts Stitch Zone.”

Check out some of the media about the Maker Faire event at these sites:

http://www.sfgate.com/cgi-bin/blogs/techchron/detail?entry_id=64185

http://www.nbcbayarea.com/enjoy-this/Creative-Wonderland-in-Silicon-Valley-94692389.html

Our trade show committee is consistently trying to come up with more ways to provide information and knowledge to our show attendees.  Not just more “stuff,” but more real education, more practical ideas they can quickly implement in their own shops.  The extensive formal curriculum offers information on myriad needlearts techniques, marketing tactics and technical questions, but there’s always been a cry for more.  A hunger to learn . . .

TIPs is part of TNNA’s answer.  If you haven’t already signed up for this new program, you need to.  Your ticket gives you the chance to go to 6 half-hour sessions on Friday morning.  You get to pick and choose on the spot.  The sessions are being held by exhibitors, each of whom is presenting ideas and information retailers can use to help sell product, grow their businesses, increase their profits, right now . . .

The education is continuing on the show floor with several Mini Sessions.  This was a new program TNNA initiated in January to enthusiastic crowds.  After reviewing last year’s experience, this year, the program is going to be even better.  The “classroom” is going to be moved to the Member Lounge.

Topics range from social media, to creating exciting events.  Here’s the whole schedule as it stands.
Saturday, June 12
11 am SOCIAL MEDIA 101: Figuring out Facebook
Presented by: Jaime Guthals, Public Relations Director, Interweave Press

12 pm FASHION AND COLOR TRENDS FOR FALL/ WINTER 2010/2011
Presented by: Trisha Mal colm, Editor in Chief, Vogue Knitting Magazine

1 pm YOUR SALES REP CONNECTION: How to get the most from this valuable relati onship
Presented by: Bonnie Lively, Thirty years of needlearts industry experience as sales representative, shop owner, instructor, and designer

2 pm EASY AND EFFECTIVE E-NEWSLETTERS
Presented by: Annie Bakken, Marketing Manager, Interweave Press

3 pm BASICS OF INVENTORY MANAGEMENT
Presented by: Steve Elkins, Owner, Webs – America’s Yarn Store

Sunday, June 13
11 am BASICS OF INENTORY MANAGEMENT
Presented by: Steve Elkins, Owner, Webs – America’s Yarn Store

12 pm SOCIAL MEDIA 201: Tapping into Twitter
Presented by: Jaime Guthals, Public Relations Director, Interweave Press

1 pm TRICKS OF THE TRADE: Create a Compelling Ad for Your Retail Shop
Presented by: Jessica Cepek, Marketing Manager, Yarn Market News

2 pm DISPLAYS THAT WOW: Create a Visually Striking Display on a Tight Budget
Presented by: Karin Strom, Editor in Chief, Yarn Market News
3 pm CREATIVE EVENT PLANNING: Tips for your Yarn Shop
Presented by: Gabrielle Stein, Events Manager, Yarn Market News

These Mini Sessions are free! They offer a time to “take a load off” and learn something.  And with all the booths and all the new products to see, you’re going to need to take a rest now and then.

When you’ve soaked up enough knowledge, found enough treasures and spent enough money . . . and just want to “set a spell,” you can stop by one of the rest areas located throughout the show floor.  This year, each of our Special Interest Groups (The Yarn Group, Needlepoint Group, and Counted Thread & Embroidery Groups) are going to be doing something “special” in one of the comfort zones.  Just another chance to see something you might not have seen yet, and to learn something new.

TIPs stands for “Trends, Ideas and Products,” the new educational program being offered on Friday morning, June 11th at TNNA’s NeedleArts Market.  The name, borrowed from the quilting industry, doesn’t really explain what this program is all about, or how invaluable this information can be to a retail shop owner.

You really need to read the entire list — over 35 as of today (May 17th), and it appears more are being added as we get even closer to market.  The great thing is, you don’t need to decide which sessions you want to attend now.  You can wait until that day.  And if you go to one session and it’s not what you anticipated, you can move on to another.

The presenters aren’t just doing ads for their products, they’re providing information that’s both practical and powerful — real tactics that can be implemented in a real retail shop . . .  ways to engage and excite customers  with new products and techniques, events and more.

There are presenters focusing on yarn, and there are some focusing on products for the stitching side of our industry.  There are some that apply to any retail shop.

Another bonus . . . If you sign up for the TIPs program and for the Retailers Luncheon, you can save yourself $10 . . . That’s $10 that you can use for the Saturday afternoon Happy Hour, another new program this year.

It all sounds like a productive and fun time . . . and an opportunity not to be missed.

When the NY Mets meet the Marlins on Saturday, June 5, 2010, the Stitch N’ Pitch-ers attending will be trying to make a home run of their own.

This year, as an added twist on the event, fans are invited to participate in an attempt to set the Guinness World Record for the most number of people crocheting simultaneously.

I googled the Guinness Book of World Records to find out what the current record is, and discovered this record has never been set.  So this will be a very first.  I did find a number of interesting records, though, that should give us some yardstick to measure this momentous event.

I found the largest number of people simultaneously Riverdancing is currently 1032 people.  I certainly hope they were dancing in a very well reinforced building.  And, although, quite a feat . . . (pun intended), this has nothing to do with the needlearts.

At a London Marathon in 2008, a record was set by Susie Hewer for knitting the longest scarf while running a marathon . . . a remarkable 1 m 62 cm (which is well over 3 feet long, I believe).  This same woman also holds the record for the longest crocheted chain at 77.4 meters long.  (You can do the math here.)  But this was only one woman.

The closest record I found was set in 2009 for the most men and women simultaneously knitting in Sydney, Australia.  256 people knitted for 15 minutes to raise money for breast cancer research.

Certainly, our Stitch N’ Pitch supporters can outdo a mere 256!  TNNA’s even giving away a free ball of yarn and crochet hook to people who want to participate (and will teach anyone who doesn’t know how to crochet).

At the upcoming Stitch N’ Pitch event, money will be raised for the Needle Arts Mentoring Program, as well as Needle & ThREAD: Stitching for Literacy, both programs supported by The National NeedleArts Association.  These programs focus on healthy habits for children.

So, if you’re going to be in NYC, you really need to get to Citi Field and help set this new record.  How often do you get to be part of a real “first” . . and have some fun with fiber at the same time.

Go to www.stitchnpitch.com for more information.

May 22 and 23rd, TNNA will again invite everyone to get into the “Stitch Zone” at the Bay Area Maker Faire.

Maker Faire is known as the largest DIY event in the country.

Last year, the event drew over 78,000 people to the San Mateo CA Event Center.  TNNA’s Stitch Zone hosted close to a thousand of them.  Volunteers taught a stream of eager “makers” how to knit, crochet, needlepoint, cross-stitch and embroider.  Both visitors and volunteers enjoyed the fiber, the creativity and the new found friends.

TNNA is still looking for volunteers for San Mateo.  If you live close by, or think you might be visiting San Mateo the weekend of the 22nd (I know it’s coming up quickly), and would like to volunteer to teach, set up or tear down, please let us know.

Remember, you receive a free pass to the faire on the day you volunteer.  If you volunteer for a Friday time slot, you can use your  free pass on either Saturday or Sunday.

We’ve streamlined the process this year.  You can sign up to help by going to:

http://jooners.com/guest?t=help&p=none&l=-11e5839e:1280adadbca:-1147

If you have any questions, please email tnnamaker@gmail.com.

By the way, this year, there will be three faires, with Detroit and New York City following the Bay Area event.  So check back later to find out how to get involved in the future Maker Faires.

TNNA’s Registration area has always run smoothly.  Regardless, isn’t it nice to be able to walk right past the line and move on to the show floor?

You can receive your badges and tickets in the mail if you register before May 6th. . . which is, as just a reminder . . . only a bit more than a week away.  My how time goes by.

And speaking of tickets, they’re going fast.  The traditional classes and the TIPs program are filling up fast, and the keynote (and luncheon) speaker is drawing a crowd, as well.

There are other events not requiring a ticket, though.  The new Happy Hour on Saturday after the show, the new Needlepoint Showcase, Sample-It (which is always new), and the new stats about our industry to be unveiled at the special Member Meeting on Monday.  There’s a lot to do, and not a lot of time, so now is the time to plan your show experience so you don’t miss out on anything.

So, take this as just a reminder.  Register now online at https://www.e-offinger.net/tnnadata/ScriptContent/IndexRegOH.cfm

I know you’ve heard that before . . . “new” or “improved” or another of those bizarre advertising buzz words.

But the truth is, TNNA’s NeedleArts Market in Columbus OH, June 12 – 14,  is full of NEW.

It’s the same trade show TNNA members have come to count on, of course.  NEW products, NEW techniques, NEW fashions and designs.  Easy move-in, easy to understand instructions, easy registration and clear show information.  But there’s a lot this time that’s totally NEW.

To begin with is the TIPs program I talked about in the previous blog.  That’s NEW.  What I didn’t mention before, though, are the other activities.

There’s a new event (didn’t think TNNA could squeeze another in, did you?).  It’s HAPPY HOUR!  At the close of the show on Saturday (6PM), you’re invited to join your friends for a little music, a little nosh, a little relaxation . . . along with a cash bar.  Before you head out for the evening, you can spend a little time catching up on the day while it’s still fresh on your mind.

Tne Needlepoint Group is also going NEW.  At this show, they’re planning a “Needlepoint Showcase” highlighting the NEWEST artists and designs.  The Yarn Group has been brainstorming ways to make the Fashion Show NEW again as well . . . so there may be some surprises in store.

In addition, TNNA is hosting a Keynote Speaker who will also address the Retailers Luncheon.  Again, a NEW activity intended to give every attendee a little more . . . a little NEW experience.

If you haven’t already, I’d suggest you register NOW.  You can take care of it all online.

That’s not necessarily NEW, but it sure beats filling out forms and snail-mailing them in.

Time is always a challenge.  Between industry trade shows, we’re all so busy . . . Then, at the shows, everyone is trying to squeeze everything into a mere few days.

Events, meetings and classes . . . time to spend with great friends . . . a moment to meet a new colleague or make a new deal.   The challenge has always been “how to stuff even more into the short time we have together.”

One of the things that’s come out of months of work by the by TNNA’s volunteer Trade Show Committee is the new TIPs program, being offered in Columbus at the NeedleArts Market on Friday, June 11, 2010.

TIPs stands for Trends, Ideas & Product Series . . . and is a major change in the traditional form of educational programming at TNNA shows.  On this morning, exhibitors will offer 30 minute sessions focusing on how to help retailers get customers into their shops to buy.

Of course, there are many actual classes to take at the show, as well.  But on Friday morning, Retailers can attend any TIPs sessions they want for $35. . . and with the Retailer Luncheon for only $25 more, it’s a real bargain.

The purpose of every session is to inform, inspire and educate our retailers.  I see it as an amazing way to gather a lot of valuable and practical information in a short time.

TNNA couldn’t stretch the actual time, so instead, they’re creating the opportunity for exhibitors and retailers to use this time most effectively.

It’s a chance to interact face to face, to hear the latest . . . straight from the exhibitors, the people who have their fingers on the current trends, newest products, promos, and techniques.

The program is already proving to be drawing attention and attendance.  Online registration has been open since April 6th, and already the response is positive from what I’ve heard.

So, if you’re an exhibitor, let TNNA know you want to participate.  It’s an easy and inexpensive way to reach your customers.  Deadline for you to sign up to sponsor one of these sessions is May 1st.

If you’re thinking of attending, it’s time to register now . . . If you’re a member, you can take care of it all online . . . so it takes no time at all.

There’s more going on at the show, but that will have to wait for another day this week.  When I have a little more time.