Time is always a challenge.  Between industry trade shows, we’re all so busy . . . Then, at the shows, everyone is trying to squeeze everything into a mere few days.

Events, meetings and classes . . . time to spend with great friends . . . a moment to meet a new colleague or make a new deal.   The challenge has always been “how to stuff even more into the short time we have together.”

One of the things that’s come out of months of work by the by TNNA’s volunteer Trade Show Committee is the new TIPs program, being offered in Columbus at the NeedleArts Market on Friday, June 11, 2010.

TIPs stands for Trends, Ideas & Product Series . . . and is a major change in the traditional form of educational programming at TNNA shows.  On this morning, exhibitors will offer 30 minute sessions focusing on how to help retailers get customers into their shops to buy.

Of course, there are many actual classes to take at the show, as well.  But on Friday morning, Retailers can attend any TIPs sessions they want for $35. . . and with the Retailer Luncheon for only $25 more, it’s a real bargain.

The purpose of every session is to inform, inspire and educate our retailers.  I see it as an amazing way to gather a lot of valuable and practical information in a short time.

TNNA couldn’t stretch the actual time, so instead, they’re creating the opportunity for exhibitors and retailers to use this time most effectively.

It’s a chance to interact face to face, to hear the latest . . . straight from the exhibitors, the people who have their fingers on the current trends, newest products, promos, and techniques.

The program is already proving to be drawing attention and attendance.  Online registration has been open since April 6th, and already the response is positive from what I’ve heard.

So, if you’re an exhibitor, let TNNA know you want to participate.  It’s an easy and inexpensive way to reach your customers.  Deadline for you to sign up to sponsor one of these sessions is May 1st.

If you’re thinking of attending, it’s time to register now . . . If you’re a member, you can take care of it all online . . . so it takes no time at all.

There’s more going on at the show, but that will have to wait for another day this week.  When I have a little more time.